Armin
Farshchi
A Legacy of Weaving
Armin Farshchi is the founder of Miami Rugs, a curated rug destination serving Miami and South Florida through a more personal and design-focused approach. His work is rooted in a family legacy in the rug industry that spans decades, giving him early exposure to the craftsmanship, materials, and history behind handmade rugs.
Over time, that foundation developed into direct, hands-on experience in sourcing, selling, and working with rugs across a wide range of styles, from traditional and antique pieces to modern, vintage, and custom designs. That background shaped not only his understanding of rugs themselves, but also his appreciation for how important the right rug can be in defining a space.
More Personal Approach to Rug Sourcing
Through Miami Rugs, Armin set out to create a more flexible and thoughtful way for clients to shop for rugs. Rather than relying on a traditional showroom model, he works more directly with clients to help them navigate the process with clarity and confidence.
That includes one-on-one guidance, in-home consultations, tailored sourcing, and custom rug support based on the needs of the space. Whether a client is searching for a one-of-a-kind handmade piece, a modern statement rug, or a custom solution designed around specific dimensions and colors, the goal is always the same: to find something that feels intentional, balanced, and right for the room.
Sophistication Under your Feet
Armin Farshchi - Miami Rugs
This approach is especially valuable for homeowners, designers, and project-based clients who want more than just inventory — they want perspective, flexibility, and someone who understands both rugs and how they live within an interior.
Beyond the Sale
Armin’s experience with rugs extends beyond sourcing and selection. Through Miami Rugs, he also helps clients care for and maintain their pieces over time with services including professional cleaning, repair, restoration, resizing, and alterations.
Today, Miami Rugs reflects that complete perspective — combining family-rooted knowledge, direct client service, and a more modern approach to how rugs are sourced, used, and cared for across South Florida.
That full-service approach reflects a broader philosophy: a rug is not just a product, but an investment in a space that deserves proper attention long after it is purchased. Whether working with a valuable heirloom, a recently purchased handmade rug, or a piece that needs adaptation or restoration, the focus remains on quality, longevity, and thoughtful guidance.